November 16

Is Your Local Advertising Clear & Compelling?

Is Your Local Advertising Clear & Compelling?

There’s a classic film from 1967 starring Paul Newman called ‘Cool Hand Luke’. Newman, a defiant prison inmate, gets shot by the prison warden who just before pulling the trigger says “What we have here is a failure to communicate…”, upon which Newman bleeds to death.

You’re probably wondering why I’ve quoted this film?

As I mentioned in this article about local advertising errors, if you can’t clearly, concisely and compellingly communicate what you do, you’ll waste time and money chasing the wrong customers who won’t want or pay what you want. Failing to communicate strategically, with precision and clarity can lead to businesses slowly bleeding to death!

Communicating clearly requires focus on these 3 points:

  1. Be clear – talk directly to your target customers. Let them know what value you offer
  2. Be concise – be straight to the point – tell them what you’re an expert at
  3. Be compelling – ensure the words you use (in person and online) persuade your customers to take the action you want them to i.e. call you

You’ll know all too well it’s impossible to please everyone. Customers can be downright awkward and that’s being polite and they’re the kind of folk you want to avoid attracting. So if you want to stand out, your marketing and communication needs to be specific and compelling to get noticed.

That’s what we’re great at, so if you need help with this we’re marketing and communication experts. We help home improvement businesses like yours stand out from the crowd so you don’t look like every other penguin in the flock.

Loved this? Spread the word

Related posts

5 Tell Tale Signs You Need a New Home Improvement Website

Read More

If You’re Thinking of Running Facebook Ads to Get More Leads … READ THIS

Read More

How to Protect and Build Your Reputation

Read More

Why A Positive Online Reputation Should be a Primary Objective for Your Home Improvement Business

Read More
Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Download our FREE report on growing and sustaining a great home improvement business. Inside you’ll discover...

  • How to win more of the jobs you want, build customer trust and enhance your reputation over the long term
  • What REALLY makes home improvements businesses stand out in 2021
  • How to enhance and protect your online reputation - your biggest marketing asset
  • A scalable automated lead generating system our clients are using to generate an extra £100k per month